Mission
Harnessing Bollywood to inspire action in the fight against global malnutrition
Vision
It's Bigger Than You's vision is to redefine the Bollywood industry as a leader in the fight against global malnutrition. By harnessing the media impact of this global phenomenon, and focus its fun, attractive and positive aspects toward global challenges in malnutrition, we hope to change minds, inspire action and create solutions for issues much bigger than us.
Goals
- Redefine the Bollywood industry as a leader in the fight against global malnutrition.
- Create the social movement that harnesses art, film, music, dance, and the power of global phenomenons to raise awareness to the issue
of global malnutrition, and raise funds and attention to NGO's that are actively fighting to resolve them.
